From daily commuting, watching videos, playing games, teleworking to listening to music, people use their headphone devices a lot every day. Globally, the most commonly used personal electronic devices are smartphones, smart speakers and true wireless headphones. In addition, people are constantly pursuing more advanced features brought by audio devices, such as lossless sound quality and spatial audio functions, as well as dual Bluetooth headphones.
According to the "2022-2027 China Wireless Headset Industry Market Comprehensive Analysis and Development Trend Research Report" released by China Research Institute of Industry and Information Technology:
In 2022, the shipment volume of China's wireless headset market was 96.1 million units, a year-on-year increase of 23.5%. Among them, true wireless headsets accounted for 66%, a year-on-year increase of 44.1%. The rise of the smart headset terminal market has greatly promoted the growth of demand for wearable devices. Data shows that in recent years, Chinese consumers prefer wireless headsets. With the continuous innovation of technology, wireless headsets will gradually replace wired headsets.
Market status and market structure of wireless headset industry:
Thanks to its diverse usage scenarios and functional upgrade space, the wireless headset market is one of the fastest growing smart mobile terminal devices. This market has not only promoted the rise of many local audio manufacturers, but also given technology manufacturers and investors more room for imagination. In 2022, mobile phone manufacturers accounted for 38% of the shipments in China's Bluetooth headset market, a year-on-year increase of 4 percentage points. In the future, the market segmentation of mobile phone manufacturers in smartphones and wireless headsets will also become one of the important variables in the market structure.
At present, domestic smart earphone products mainly include TWS Bluetooth earphones, neckband earphones, collar earphones and other types. From the market share of various products, TWS Bluetooth earphones account for the highest proportion, accounting for about 66% of the domestic smart earphone market in 2021. From this market share, we can see the importance of TWS market segmentation. The traditional earphone evaluation system of "simply talking about sound quality" has actually failed to keep up with the progress of the industry. Maicong has seized this opportunity.
It is reported that Maicong, which has been deeply involved in the 3C digital market, has entered the dual Bluetooth headset market as early as 2020, and has brought a number of wireless Bluetooth headset products that meet user needs and have both aesthetics with its own technological innovation, better solving consumers' listening needs in various scenarios. According to Maicong's official release, it has been adhering to the "different" design concept for nearly ten years. Maicong's products have been recognized by the market and consumers. The first dual Bluetooth headset has a wide reputation in the market, and there are also many industry benchmark products.
However, Maicong is not satisfied with the original achievements and continues to think about how to continue to bring new technologies, new appearances and better products to consumers. Recently, we learned from official data that Maicong's 3C digital products have more than 200 million users, and its products are distributed in more than 50 countries and regions around the world. Maicong's success is inseparable from the continuous research and development and innovation of product technology. At the same time, it insists on being user-centric, adhering to the concept of "continuously becoming the preferred brand of people's new lifestyle", constantly striving for excellence, and bringing practical and beautiful products to the current young user groups.
(Source: New Vision)
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